Why hire a professional web design company
Who needs a web design company? Doing it yourself seems like a piece of cake. Download some software or use your web hosting company’s built in website making software. Spend a few hours and then *poof*, your website is done. Maybe not.
The biggest problem in digital marketing today is that small business owners do not understand how important their website can be to their business. The look and functionality of your website can make or break you. While doing it yourself will certainly save you money upfront, within 1 year you will have lost more revenue and goodwill than it would have cost to hire a professional web design company…twice over. Today’s websites are nothing like those from 5 years ago. They serve as both a 24-hour marketing vehicle for your business and a tool to make your life easier. So what’s the big deal with having your site done professionally?
A Positive First Impression
The second somebody visits your website, they form an opinion of your business. This opinion is based entirely on the look of your site. Imagine that. Even if you provide the best service in the world or your products cure cancer, your website is the one doing the talking. What do you want it to say? When you go the extra mile to hire a professional web design company, they’ll notice the difference and your first impression will be significantly more positive.
If you are not a freelancer or working for a web design company, you probably have little knowledge of new and upcoming technology standards for mobile websites.
You designed your site yourself. It went live a month ago. But all of a sudden you get an error message when you try to change anything. These types of issues happen all the time, even with reliable systems like WordPress, when the site isn’t developed by a professional.
Wondering why your website’s images look fuzzy on your new iPhone or high-def tablet? It’s because these new high-resolution devices support high-dpi images – images with twice as much detail than before. You’ve heard the term “retina” used in Apple marketing and retina-compatible images are what we are talking about here when we say high-dpi. For the average Joe, even with a “retina-compatible” theme high-dpi images require a bit of trial and error. But when a professional web design company is involved, you can rest assured your images will look razor-sharp on all of the latest mobile devices – iPads, iPhones, the Nexus 7 and more.
More Likely to Show on Google
When you design a website on your own, SEO is probably the last of your concerns. But without SEO, your website in most cases will never appear on the first pages of Google, if at all. Which means, of course that nobody will find you through search.
With SEO, a web design company will code your site in a way that communicate the specifics of your pages to Google, Bing, and other search engines. The result is that when someone searches for a product or service you offer, you are far more likely to show up in the search results.
Traffic from search engines costs nothing so this is a highly desirable feature. Be wary of any web designer that asks for hundreds of dollars extra to optimize your site for search engines.
Final Words on Hiring a Web Design Company
I recommend you look at web design the same way you might look at other tasks best done by a professional. Doing your taxes. Installing a garage door. Paving your driveway. All of these things could technically be done by anyone, but most folks hire a professional, and for good reason: professionals have the proper tools, training, and experience to do the job correctly, on-time, and at a fair price. Nobody is saying you can’t do your own taxes. But using an accountant, just like using a professional web design company, is an investment: you are spending money upfront to make/save money in the long run.