Google My Business is an Internet-based service for business owners and operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows in the search results when someone searches a given business name. Google allows business owners to verify their own business data via creating a new profile or claiming an existing auto-generated profile. The Google My Business listing appears in the Google Maps section of Google as well as the "Local Pack" for qualifying search queries.