Website Insight is a hot new tool for analyzing and improving your website’s search engine visibility and visitor’s friendliness. Some might call it SEO software, but in reality it is a tireless buddy that will be of a tremendous help for any website, existing or new.
Anyone, who has designed or developed for the web, knows the term SEO (Search Engine Optimization). But keeping track of everything that is important can be daunting and time-consuming. Things like keyword density, importance, placement, link text, etc. need to be tracked and presented in a clear, comprehensive way.
Meta tags are a way to provide additional information about your page. This information is not displayed on your page and is used primarily for search engines and other services to gain a bit more information about the page they are looking at. Years ago this was the primary way search engines indexed your site by, but due to over abuse, these play only a small role in SEO today. That however does not make them any less important to include on any page.
While META tags provide a way to add additional information about your page, HTTP-EQUIV's provide a way to change how a page interacts with your browser when it is loaded. Many of these features can be done at the server level, but for hosting services that do not allow you to add your own functions, these give you a way to do this on a per page basis. Think of it as a "server override" function.
Web performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance.
Faster website download speeds have been shown to increase visitor retention and loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices. Web performance also leads to less data travelling across the web, which in turn lowers a website's power consumption and environmental impact. Some aspects which can affect the speed of page load include browser/server cache, image optimization, and encryption (for example SSL), which can affect the time it takes for pages to render. The performance of the web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and asynchronous communication with server side components.
Schema.org is a collaborative community activity with a mission to "create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond." Webmasters use this shared vocabulary to structure metadata on their websites and to help search engines understand the published content, a technique known as search engine optimization.
Schema.org is an initiative launched on June 2, 2011 by Bing, Google, Yahoo!, and Yandex (operators of the world's largest search engines at that time) to create and support a common set of schemas for structured data markup on web pages. In November 2011, Yandex (whose search engine is the largest in Russia) joined the initiative. They propose using the schema.org vocabulary along with the Microdata, RDFa, or JSON-LD formats to mark up website content with metadata about itself. Such markup can be recognized by search engine spiders and other parsers, thus granting access to the meaning of the sites (see Semantic Web). The initiative also describes an extension mechanism for adding additional properties. Public discussion of the initiative largely takes place on the W3C public vocabularies mailing list.
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.
In the late 1990s, the early days of search engines, keyword density was an important factor in page ranking. However, as webmasters discovered how to implement optimum keyword density, search engines began giving priority to other factors beyond the direct control of webmasters. Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.